Episode 6 – Startup Talk with Jon Burkhart: Do Your Homework!

Episode 6 - Startup Talk with Jon Burkhart: "Do Your Homework!"

O razvoju startup-a sa Džonom Burkartom: Uradite domaći!

Ove godine smo tokom Spark konferencije imali priliku da razgovaramo o razvoju startup preduzeća sa Džonom Burkartom, jednim od sudija Spark.me startup takmičenja.Džon Burkart je predavač i govornik, autor, osnivač TBC Global konsultantske agencije i bavi se, između ostalog, content strategijom. Osim toga, Džon je već osam puta govorio na najvećem tech i startup festivalu na svijetu — SXSW, gdje je i savjetnik odbora već pet godina.

Tokom jedne od pauza na konferenciji, sa Džonom smo razgovarali o elementima uspješnog startup-a, ključnim koracima koji će vam pomoći da pretvorite vašu ideju u unosni startup, kvalitetnoj prezentaciji vašeg startup-a žiriju i investitorima i razlikama između investicije i prihoda.

Ako planirate da se prijavite na startup takmičenje Spark.me konferencije naredne godine i dobijete priliku da predstavite svoj startup na TechCrunch konferenciji u San Francisku, Džon vam daje tri savjeta koja će vam pomoći da osvojite prvo mjesto!

Sa Džonom smo iz očiglednih razloga razgovarali na engleskom jeziku, a kako i sam savjetuje, da biste progurali startup na međunarodno tržište, morate i sami tečno govoriti engleski jezik i biti u stanju da jasno artikulišete ideje, razumijete i odgovorite na pitanja žirija. Tako, evo savršene prilike da počnete da vježbate! 🙂

 

This year, during the Spark.me conference, we had a chance to talk about startup development with Jon Burkhart, one of the judges of the Spark.me Startup Competition. Jon is a keynote speaker, author, content strategist, and founder of TBC Global Marketing consultancy. Moreover, he is an eight-time speaker at the world’s largest tech and startup festival, South by Southwest (SXSW), and a board advisory of the festival for five years.

During one of the short breaks at the conference, we talked with Jon about elements of a successful startup, crucial steps to help you turn your idea into a lucrative startup, delivering a quality pitch to investors or judges, differences between investment and revenue, and more.

If you’re planning to apply for next year’s Spark.me startup competition and get a chance to represent your startup at TechCrunch, Jon has the three tips that will help you win the competition!

 

1:38 You are one of the judges at this year’s startup competition at Spark.me, and you have had a glance over dozens of startups born in the Balkans. What are your impressions?

2:43 What is the most crucial thing you have to have when you want to turn your idea into a lucrative startup?

4:28 When you listen to startup pitches, one question you always ask is: “Why should YOU get this award/investment?” What are the elements of the ideal answer to that question?

6:07 Why is choosing the right competition or investor that relates to your product or service of crucial importance?

7:14 One of the common misconceptions is that investment = revenue. That kind of attitude often makes startups fail. What’s your advice on this problem?

8:36 Would you advise entrepreneurs from the Balkans to create global products/services, or to build something here, locally?

10:40 What are the three tips you have for anyone who plans to apply for next year’s startup competition at Spark.me and try to win a trip to TechCrunch?


 

 

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